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Professional copywriting and editing services

Simple, clear, and beautiful writing

For businesses who have something to say

I’m Ailsa, a freelance copywriter and editor based in Toronto, ON.

William Zinsser once wrote: “Writing is hard work. A clear sentence is no accident. Very few sentences come out right the first time, or even the third time.”

Writing is a craft, like carpentry. As a writer, I take the time to understand your needs and draw up the plans. I select the right materials for the job, and spend the hours necessary to carve them into the right shape. I sand down and polish each individual sentence until the words shine.

This work takes time, expertise, and good old-fashioned hard work.  Why not trust a professional to take on the hard work, leaving you free to do the work you love?


Web Content

Put your website to work with web copy and blogs that connect to your business strategy.

Business Writing

Reports that don’t make your clients’ eyes glaze over. Proposals that win over even the most skeptical CEO. Create documents that speak to your market.


Don’t get lost in your clients’ inboxes. Craft messages that you’re excited to send, and your customers want to receive.

Policy and Research

Meticulous research that stands up to scrutiny. White papers that your even your biggest competitors are recommending. Briefing notes that get decision makers on board. Let me help you turn your big ideas into action.


A thorough comb through your document, fixing not only technical errors but also focusing on flow, comprehensibility, and sense. Build clarity into your work.



A fresh pair of eyes to review for minor errors and formatting issues. Let’s make sure your message doesn’t get lost.


Ailsa is a fantastic editor and proofreader! She is very attentive to detail and knows her grammar, punctuation, and spelling very well. It is always a pleasure to work with her, as she is easy to communicate with and has never missed a deadline. She has worked on several types of content for me, from articles and blog posts to landing pages and website content. Ailsa aims to go that extra mile, and she will point out any need for improvement in your text. I highly recommend her to anyone in need of a second pair of eyes.

Lucy Damasceno | Freelance Content Marketer

Ailsa was a great help in crafting my dissertation. Finding someone with the intelligence and skill to feedback on the balance and continuity across a large body of research writing is a challenge. Ailsa’s love of writing and story, mixed with her intelligence, provided just the right mix.

Dr. Helen Jenner | Education Doctorate, King’s College London

I have had the opportunity to work closely with Ailsa on varying projects over the last few years and each time I have been thrilled to work with her. Along with these projects, Ailsa has also lent me her expertise in writing and editing by reviewing my cover letters and resumes prior to applying for jobs. With her invaluable eye for style in writing and ability to put herself in my shoes and help sell myself, I have been able to secure full-time employment. 

Ilyse Halperin | HR Professional

I met Ailsa when I was stuck in my dissertation writing. Ailsa worked with my writer’s block gently and warmly, and helped me rediscover the beauty and joy of writing. Her feedback is encouraging, insightful and rigorous. I am now able to inject my own unique voice and creativity into academic writing. She has been a tremendous support in my writing journey.

Chizuru Nobe-Ghelani | PhD Candidate in Social Work, York University

Let’s Get to work